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    Course Descriptions

     

    PRS 201 Contemporary Issues in Reputation Management: Public Relations Principles  

    3 credits

    A theoretical approach to the principles of the field of public relations in corporate, non-profit, and agency applications. The role of public relations in the overall organizational communication structure.

     
    PRS 205 News Writing  

    3 credits
    Theory and practice of news gathering, writing, and editing with emphasis on the print and electronic media. Projects include straight news reporting as well as feature stories. Topics include determining news value, research, interviewing skills, writing for the ear as well as for the eye, and media critique.

    PRS/BUS 265 Business Writing and Presentations
    3 credits
    This course allows students to refine their business writing skills and to become better presenters in preparation for careers in business or a nonprofit setting. In an interactive, hands-on environment, students will practice writing proposals, executive summaries, business letters, persuasive emails, and presentations. Delivering effective business presentations will also be covered, along with practice and critique. This course is ideal for students who plan to lead people and departments, start their own businesses or want to be more effective communicators in the workplace. Prerequisite: ENG-102 or ENG-111. 
     
    PRS/BUS 270 Integrated Marketing Communication  

    3 credits
    An overview of promotion as one key component of a marketing strategy. Students review the possible elements that may comprise an organization's promotional mix: e.g., public relations, personal selling, advertising, and sales promotion. Prerequisites: BUS 220.


    PRS 310 Practicum with The Tower  

    3 credits
    This practicum experience is designed to give students a hands-on learning opportunity for researching, reporting, editing, photographing, and designing the student newspaper, The Tower. Students will understand production processes and the importance of deadlines. Prerequisites: PRS 205 or permission of the instructor.


    PRS 329 Power-packed Writing for PR and Marketing Communications  

    3 credits
    Intensive writing course that exposes students to all types of public relations writing including news releases, brochures, speeches, newsletters, annual reports, case studies, advertising copy, memos and crisis communication. Students will hone their skills while producing writing samples for their professional portfolios. Prerequisite: PRS 201.


    PRS 330 Media Design and the Creative Process  

    3 credits
    This class will help students to start thinking like an artist and designer. Adobe PhotoShop will be the main software program. The basics of image design including an emphasis on the creative process will be taught. Students will be encouraged to experiment and to create in-depth digital images. Prerequisite: PRS 201 for Public Relations majors only.


    PRS 332 Advanced Media Design and Production  

    3 credits
    This course will focus on creating like a designer. Main software programs include Illustrator, InDesign, and Adobe Acrobat. This course furthers the concepts taught in PRS 330 and will have a focus on text design and production. Prerequisite: PRS/ART 330.


    PRS 340 Internet Strategies: Social Media, e-Commerce and More  

    3 credits
    This course is designed to provide an in-depth look at the principles, practices, and strategies utilized when incorporating the Internet into a public relations or marketing communications plan. This course will utilize lecture and case analysis to build a body of knowledge for students that they can apply to a professional setting. Prerequisite: PRS 201 or BUS 220 is recommended.

    PRS 352 Research, Planning, and Evaluation  

    3 credits
    This course is designed to provide an in-depth look at the principles, practices, and strategies utilized when incorporating the Internet into a public relations or marketing plan. This course will utilize lecture and case analysis to build a body of knowledge for students that they can apply to a professional setting. Prerequisite: PRS 201 or BUS 220.


    PRS/BUS 365 Philanthropy and Fundraising  

    3 credits
    This course is designed to teach the fundamentals of philanthropy and fundraising as practiced in the United States. The course employs both theory and practice. Philanthropy is taught first to emphasize the importance of giving before receiving and students will use evaluation methods to measure the worthiness/appropriateness of a request. The course will also outline the solicitation techniques used for all types of fundraising, the elements of a compelling case for support, the ethical considerations for use of funds, and proper ways in which to recognize donors. The course may have a service-learning component with a particular grantmaker and/or non-profit organization. Prerequisite: Junior or senior status.


    PRS 415 Workshop in Advanced PR and Marketing Communications Techniques  

    3 credits
    This course is designed to advance student writing, editing, and speaking abilities especially in the context of media relations and overall relationship building. Public Relations practitioners must be effective communicators and this course will offer intensive workshops to build skills learned in lower-level PRS courses. Prerequisites: COM 105; PRS 201, 205, and 329.


    PRS 421 Case Studies and Campaign Strategies  

    3 credits
    Case analysis and campaign strategy development occur in tandem as students examine historic cases in public relations and marketing communications while also working in teams to create a PR or marketing communications campaign for a real or hypothetical 'client'. Prerequisite: Junior standing in PR/Marketing Communications. Not open to students with credit for PRS 421A and PRS 421B.


    PRS 479 CORE: Analysis and Experience  

    3 credits
    This course serves as the senior capstone seminar and learning experience for public relations majors. It moves students through a reflective search for truth in the practice of public relations while focusing on how firms create, implement, and evaluate public relations strategies. The course is designed to integrate students‘ functional public relations knowledge including ethical considerations through an engagement with a supervised field placement involving a minimum of 80 hours in an approved Public Relations setting. The major learning challenge for students in this course will be to examine the organization they are working for or another organization and make and justify, through oral and written communication, subjective strategic decisions centered on the intersection of human nature, community, justice, and truth within the practice of public relations. Students are expected to make a professional contribution to the placement agency and to develop their own portfolio. This course will provide students learning modules on resume preparation, etiquette, dress and informational interviewing. Prerequisites: Completing of junior core seminar; senior standing; 24 semester hours in Public Relations coursework; 2.5 GPA in major courses.


    PRS 1/2/3/485 Special Topics  

    3 credits

    A study of topics in public relations of special interest to a specific group of students. Prerequisite: Consent of instructor.


    PRS 2/3/486 Independent Study  

    1-5 credits
    Intensive individual work in the area of public relations. Prerequisites: Consent of instructor, academic advisor, division chairperson.


    PRS 497 Internship in Public Relations or Marketing Communications  

    1-5 credits
    A supervised internship of 40 clock hours for each semester hour of credit. The internship placement is arranged by the student and approved by the internship advisor and sponsoring organization. Prerequisites: Open only to Public Relations/Marketing Communication majors who have completed PRS 201 and PRS 329 and have a grade point average of 2.500 or higher. Consent of internship advisor, academic advisor, and division chairperson required.