Public Relations
The Public Relations major at Ohio Dominican University prepares students for careers in public relations, public affairs, corporate communications, marketing communications and related fields. The curriculum is a writing-intensive and business-oriented program with a foundation in the liberal arts. The senior capstone course, PRS 496, will assist students in career planning and portfolio development. Students are required to earn at least a grade of B in ENG 101-102 or ENG 110-111 before majoring in Public Relations.
| Courses |
Credits |
Prerequisites/Corerequisites
See course descriptions |
| PRS 201 Principles of Public Relations
|
4* |
|
| PRS 205 News Writing |
4* |
|
| PRS 329 Public Relations Writing |
4* |
PRS 201 |
| PRS 330 Media Design & Creative Process |
4* |
PRS 201 |
| PRS 352 Research, Planning & Evaluation |
4* |
PRS 201 |
| PRS 415 Advanced PR Techniques |
2* |
COM 105, PRS 201, 205, 329 |
| PRS 421a Case Studies |
2* |
16 credits in PRS coursework |
| PRS 421b Campaign Strategies |
2* |
16 credits in PRS coursework |
| PRS 496 Professional Experience &
Seminar |
4* |
Senior standing; 24 credits in PRS,
2.5 GPA in major |
| |
|
|
| Required correlatives: |
|
|
| BUS 220 Principles of Marketing |
4* |
|
| BUS 240 Management & Organizational Behavior |
4* |
|
| BUS 318 Business and Society |
4* |
PHL 346, BUS 240, ECN 101 |
| COM 105 Foundations of Oral Communication
|
4* |
|
| COM 260 Mass Media |
4* |
|
| ECN 101 Principles of Economics |
4* |
|
| PHL 246 Principles of Business Ethics |
2* |
BUS 240 |
| |
| |
| Select six credits from the following: |
6* |
|
| ACT 205 Acctg for Decision Makers** (4) |
|
|
| PRS 270 Integrated Mktg Communication (4) |
|
BUS 220 |
| PRS 310 Practicum w/ The Tower (2) |
|
PRS 201, 205 |
| PRS 340 PR Internet Strategies (2) |
|
PRS 201 |
| PRS 332 Advertising Media, Design & Production (4) |
|
PRS 330 |
| PRS 2/3/485 Special Topics (2-4) |
|
|
| |
| |
| Total Credits Required |
60 |
|
| *used to calculate the
Major GPA |
| |
**Students interestsed in the 4+1 MBA program need to take ACT 210 and 220.
| Courses |
Credits |
Prerequisites/Corerequisites
See course descriptions |
| PRS 201 Principles of Public Relations
|
4 |
|
| PRS 329 Public Relations Writing |
4 |
PRS 201 |
| PRS 330 Media Design & the Creative Process |
4 |
PRS 201 |
| COM 260 Mass Media |
4 |
|
| |
| |
| Select six credits from the following: |
6 |
|
| PRS 205 News Writing (4) |
| |
| PRS 310 Practicum w/ The Tower (2) |
|
PRS 201 |
| PRS 340 PR Internet Strategies (2) |
|
PRS 201 |
| BUS 220 Principles of Marketing (4) |
| |
| PRS 352 Research, Planning & Evaluation (4) |
|
PRS 201 |
| |
| |
| Total Credits Required |
22 |
|
