Marketing
A research guide: books,
articles, data, & web sites
·
How to Find Books in the ODU Library: Search in the ODU Library Catalog.
·
How to Find Books in Other OhioLINK Libraries:
|
Reference Books—A Selection
Reference books provide a
good starting point for your research. Reference items are located in the
Library’s Reference collection, behind the Reference Desk on the top floor of
Spangler.
Bibliographies and Guides
·
Business
Information: How to Find It, How to Use
It. R 650.072 L411b, 1992
·
The Core Business
Web: A Guide to Information Resources. R 025.0665 C8125b
·
Directory of
Business Information Resources. R 016.65
D598, 1998
·
International
Business Information: How to Find it, How to Use it. R 016.33 P146i
·
Introduction to
Online Market & Industry Research. R 658.830 I893o
·
World Directory
of Business Information Web Sites. R 025.0633
W92711d
Dictionaries
·
Dictionary of
Business Terms. R 650.03 F9142d,
2000
·
Dictionary of
E-Business: A Definitive Guide to Technology and Business Terms.
R 658.84 B659d, 2000
·
Dictionary of International Business Terms R 338.8803
C1709d, 2000
·
Dictionary of
Marketing Terms. R 658.8 I18d, 2000
·
The Routledge
Critical Dictionary of Global Economics.
R 330.03 R7657c, 1999
Directories
·
Annual
Statement Studies: Financial Ratio Benchmarks 2005-2006. R 338 R529m, 2005-2006
·
Brands and Their
Companies: Consumer Products and Their Manufacturers with Addresses and Phone
Numbers. R 338.74 B7343, 2002 2
vols.
·
Business
Organizations & Agencies Directory. R
338.76 B979o, 1998
·
Direct Marketing
Market Place: The Networking Source of the Direct Marketing Industry.
R 658.8 D6281m, 2002
·
Directory of
Business Information Resources. R 016.65 D598b, 2005
·
Directory of
Corporate Affiliations. R 338.8025
D62842c, 2003
·
Dun &
Bradstreet Million Dollar Directory. R 338.74
D339, 2003
·
Dun &
Bradstreet/Gale Group Industry Handbook.
R 338.0973 D91 5 vols.
·
Gale Directory of
Publications and Broadcast Media. R 016.071
G151d 5 vols.
·
International
Directory of Company Histories. R 338.7409
I61 50+ vols.
·
Ohio
Business-to-Business Sales and Marketing Directory. R 658.8
O32b 2003 2 vols.
·
Standard &
Poor's Register of Corporations, Directors, & Executives. R 332.67 S785r 2003, 3 vols. +
supplements
Demographics/Profiles/Statistics/Surveys
·
American
Generations: Who They Are, How They
Live, What They Think. R 317.3 M6958a, 2000
·
The American
Marketplace: Demographics and Spending Patterns. R 304 A3562m, 2005
·
America's
top-rated cities. R 307.76 A3597t, 2004 v.1- 4
·
Atlas of the 1990
Census. R 304.6 M444a, 1992
·
The American
Marketplace: Demographics and Spending
Patterns. R 304 A3562m 2003
·
American Men and
Women: Demographics of the Sexes. R 317.3
A3563m
·
Best
Customers: Demographics of Consumer
Demand. R 317.3 R9123m
·
Business
Statistics on the Web. R 025.046 B4549s
·
Business
Statistics of the
·
Demographics of
the U.S.: Trends and Projections. R 317.3 R123d, 2000
·
Demographics USA
2004: County Edition. R 317.3 D3969u, 2005
·
Household
Spending: Who Spends How Much on
What. R 317.3 H8169s, 1999
·
Market Share
Reporter. R 380.1 M3413s 2004
·
Rand McNally
Commercial Atlas & Marketing Guide. Reference—Atlas
912 R187m, 2002
·
Standard &
Poor's Industry Surveys. R 332.67 S785.
Multiple vols.
·
State
Rankings 2005: A Statistical View of the 50 United States. R 317.3 S2943,2005
·
Statistical
Abstracts of the United States. R 317.3 U58Cs (also available online)
·
U.S.
Industry & Trade Outlook ‘99. R 338.0973
U58I, 1999
Encyclopedias and Handbooks
·
Business Plans
Handbook: A Compilation of Actual Business Plans Developed by Businesses
throughout North America. R 658.4 B979 vols. 1-11
·
Dun and
Bradstreet’s Guide to Doing Business Around the World. R 658.848 M8347d
·
Encyclopedia
of American Industries. R 338.0973 E193a, 2001 2 vols.
·
Encyclopedia
of Business Information Sources. R 016.33 E193b
·
Encyclopedia of
Busine$$ and Finance. R 650.03 E193b,
2001 2 vols.
·
Encyclopedia of
Emerging Industries. R 338.0973 E194e,
2001
·
From Patent to
Profit: Secrets & Strategies for the Successful Inventor. R 608.773 D392f,
2005
·
International
Handbook of Electronic Commerce. R 658.8002
I61217h, 2002
·
NAICS
Desk Reference. R 338 N1431d, 2000
·
North
American Industry Classification System: United States. R 338 N864a, 2002 v.1
Reference Resources Online
Searchable full-text
dictionaries, online government information, and statistics are available via
the ODU Library’s Quick Reference page. To
access from the library homepage: Click on Quick Reference.
eBooks
Full-text ebook
database. Search among 15,000 ebooks from multiple disciplines, including books
on customer relationship management, marketing, and marketing research. Search
by keyword, title, or author. To access
from the library homepage: Click on Books, and then select NetLibrary.
|
·
Use these research databases to find
company and industry reports, rankings, legal materials, and related
information. ·
To access the databases below, click
on Articles in Databases from
the left-side menu of the ODU Library homepage. Then select the subject area
that best fits your search topic. |
Business
and Company Resource Center
Assembles
detailed company and industry news and information. Features company profiles, brand information,
rankings, investment reports, company histories, chronologies and periodicals.
Amasses
company, industry, and market intelligence information on public and private
companies worldwide. Updated
continuously.
Offers news, business, legal, medical, and reference
information. Covers newspapers,
magazines, wire services, federal and state court opinions, federal and state
statutes, federal regulations, and SEC filings Updated daily.
Standard & Poor's Net Advantage
Gives quick location of investment
and market information by accessing the data contained in up to thirteen
influential Standard & Poor's publications.
Updated continuously.
STAT-USA
Includes
economic, business, and international trade information from the U.S.
Department of Commerce.
|
·
Use an online research database to
find articles in scholarly journals, general magazines, and newspapers. ·
To access the databases below, from
the Library’s Articles in
Databases page, select the Business--Marketing
category, or choose from the A-Z index near the top of the page. ·
To Help You Search in the Databases: |
Recommended Databases
A.
Marketing-Related Databases
Business
and Company Resource Center
Assembles
detailed company and industry news and information. Features company profiles, brand information,
rankings, investment reports, company histories, chronologies and periodicals.
Business
Source Complete
Provides indexing, abstracts, and
full-text articles in scholarly business journals in all disciplines of
business, including marketing, management, MIS, POM, accounting, finance and
economics. Additional full text, non-journal content includes financial data,
SWOT analyses, company profiles, and case studies; investment research,
industry, market research, and country reports; and more.
LexisNexis Academic
Offers news, business, legal,
medical, and reference information.
Covers newspapers, magazines, wire services, federal and state court
opinions, federal and state statutes, federal regulations, and SEC filings
Updated daily.
Provides full text of newswires worldwide, with information on
business, political, economic and other diverse, international news events.
Contains the most recent 30 days of information from each of these wire
sources.
B.
Multidisciplinary Databases
These databases cover a broad range of topics for
finding articles, reports, reviews, and other documents.
Contains peer-reviewed journal
coverage from more than 3,400 scholarly publications. Covers
many academic areas of study, including social sciences, humanities, education,
computer sciences, engineering, language and linguistics, arts &
literature, medical sciences, and ethnic studies. Updated daily.
Citations
only. Presents an index to articles from
over 12,000 journals. Journal subjects
include business, humanities, medicine, popular culture, sciences, social
sciences, and technology. Updated daily.
Electronic
Journal Center
Presents
over 4300 research journals, covering numerous subject areas, including
business, economics, and finance.
Offers
access to 245 regional U.S. newspapers, and international newspapers,
newswires, and newspaper columns.
Finding Periodicals in
this Library
Listed
below are some business and marketing periodicals available in the ODU Library.