Marketing
A research guide: books, articles, data, & web sites

Finding Books

· How to Find Books in the ODU Library: Search in the ODU Library Catalog.

· How to Find Books in Other OhioLINK Libraries:
Search in the OhioLINK Library Catalog, or start your search in the ODU Library Catalog and then click on the OhioLINK button at the top of the results screen to search statewide.

· To Help You Search in the Catalogs:
Guides and video tutorials are available online from the library’s Research Help page or in print by
the library Reference Desk on the top floor of Spangler.

Reference Books—A Selection

Reference books provide a good starting point for your research. Reference items are located in the Library’s Reference collection, behind the Reference Desk on the top floor of Spangler.

Bibliographies and Guides

· Business Information: How to Find It, How to Use It. R 650.072 L411b, 1992

· The Core Business Web: A Guide to Information Resources. R 025.0665 C8125b

· Directory of Business Information Resources. R 016.65 D598, 1998

· International Business Information: How to Find it, How to Use it. R 016.33 P146i

· Introduction to Online Market & Industry Research. R 658.830 I893o

· World Directory of Business Information Web Sites. R 025.0633 W92711d

Dictionaries

· Dictionary of Business Terms. R 650.03 F9142d, 2000

· Dictionary of E-Business: A Definitive Guide to Technology and Business Terms.

R 658.84 B659d, 2000

· Dictionary of International Business Terms R 338.8803 C1709d, 2000

· Dictionary of Marketing Terms. R 658.8 I18d, 2000

· The Routledge Critical Dictionary of Global Economics. R 330.03 R7657c, 1999

Directories

· Annual Statement Studies: Financial Ratio Benchmarks 2005-2006. R 338 R529m, 2005-2006

· Brands and Their Companies: Consumer Products and Their Manufacturers with Addresses and Phone Numbers. R 338.74 B7343, 2002 2 vols.

· Business Organizations & Agencies Directory. R 338.76 B979o, 1998

· Direct Marketing Market Place: The Networking Source of the Direct Marketing Industry.
R 658.8 D6281m, 2002

· Directory of Business Information Resources. R 016.65 D598b, 2005

· Directory of Corporate Affiliations. R 338.8025 D62842c, 2003

· Dun & Bradstreet Million Dollar Directory. R 338.74 D339, 2003

· Dun & Bradstreet/Gale Group Industry Handbook. R 338.0973 D91 5 vols.

· Gale Directory of Publications and Broadcast Media. R 016.071 G151d 5 vols.

· International Directory of Company Histories. R 338.7409 I61 50+ vols.

· Ohio Business Directory 2008. R 658.8 O32b, 2008 vols. 1-2

· Ohio Business-to-Business Sales and Marketing Directory. R 658.8 O32b 2003 2 vols.

· Standard & Poor's Register of Corporations, Directors, & Executives. R 332.67 S785r 2003, 3 vols. + supplements

Demographics/Profiles/Statistics/Surveys

· American Generations: Who They Are, How They Live, What They Think. R 317.3 M6958a, 2000

· The American Marketplace: Demographics and Spending Patterns. R 304 A3562m, 2005

· America's top-rated cities. R 307.76 A3597t, 2004 v.1- 4

· Atlas of the 1990 Census. R 304.6 M444a, 1992

· The American Marketplace: Demographics and Spending Patterns. R 304 A3562m 2003

· American Men and Women: Demographics of the Sexes. R 317.3 A3563m

· Best Customers: Demographics of Consumer Demand. R 317.3 R9123m

· Business Statistics on the Web. R 025.046 B4549s

· Business Statistics of the United States: Patterns of Economic Change. R 330.021 B9648s, 2005

· Demographics of the U.S.: Trends and Projections. R 317.3 R123d, 2000

· Demographics USA 2004: County Edition. R 317.3 D3969u, 2005

· Household Spending: Who Spends How Much on What. R 317.3 H8169s, 1999

· Market Share Reporter. R 380.1 M3413s 2004

· Rand McNally Commercial Atlas & Marketing Guide. Reference—Atlas 912 R187m, 2002

· Standard & Poor's Industry Surveys. R 332.67 S785. Multiple vols.

· State Rankings 2005: A Statistical View of the 50 United States. R 317.3 S2943,2005

· Statistical Abstracts of the United States. R 317.3 U58Cs (also available online)

· U.S. Industry & Trade Outlook ‘99. R 338.0973 U58I, 1999

Encyclopedias and Handbooks

· Business Plans Handbook: A Compilation of Actual Business Plans Developed by Businesses throughout North America. R 658.4 B979 vols. 1-11

· Dun and Bradstreet’s Guide to Doing Business Around the World. R 658.848 M8347d

· Encyclopedia of American Industries. R 338.0973 E193a, 2001 2 vols.

· Encyclopedia of Business Information Sources. R 016.33 E193b

· Encyclopedia of Busine$$ and Finance. R 650.03 E193b, 2001 2 vols.

· Encyclopedia of Emerging Industries. R 338.0973 E194e, 2001

· From Patent to Profit: Secrets & Strategies for the Successful Inventor. R 608.773 D392f, 2005

· International Handbook of Electronic Commerce. R 658.8002 I61217h, 2002

· NAICS Desk Reference. R 338 N1431d, 2000

· North American Industry Classification System: United States. R 338 N864a, 2002 v.1

Reference Resources Online

ODU Library Quick Reference

Searchable full-text dictionaries, online government information, and statistics are available via the ODU Library’s Quick Reference page. To access from the library homepage: Click on Quick Reference.

eBooks

NetLibrary

Full-text ebook database. Search among 15,000 ebooks from multiple disciplines, including books on customer relationship management, marketing, and marketing research. Search by keyword, title, or author. To access from the library homepage: Click on Books, and then select NetLibrary.

Finding Company/Industry Data

· Use these research databases to find company and industry reports, rankings, legal materials, and related information.

· To access the databases below, click on Articles in Databases from the left-side menu of the ODU Library homepage. Then select the subject area that best fits your search topic.

Business and Company Resource Center
Assembles detailed company and industry news and information. Features company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.

Hoover's Online

Amasses company, industry, and market intelligence information on public and private companies worldwide. Updated continuously.

LexisNexis Academic

Offers news, business, legal, medical, and reference information. Covers newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings Updated daily.

Standard & Poor's Net Advantage
Gives quick location of investment and market information by accessing the data contained in up to thirteen influential Standard & Poor's publications. Updated continuously.

STAT-USA
Includes economic, business, and international trade information from the U.S. Department of Commerce.

Finding Articles

· Use an online research database to find articles in scholarly journals, general magazines, and newspapers.

· To access the databases below, from the Library’s Articles in Databases page, select the Business--Marketing category, or choose from the A-Z index near the top of the page.

· To Help You Search in the Databases:
Guides and video tutorials are available online from the library’s Research Help page or in print
by the library Reference Desk on the top floor of Spangler. If you need additional assistance,
ask a librarian.

Recommended Databases

A. Marketing-Related Databases

Business Source Complete
Provides indexing, abstracts, and full-text articles in scholarly business journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, SWOT analyses, company profiles, and case studies; investment research, industry, market research, and country reports; and more.

LexisNexis Academic
Offers news, business, legal, medical, and reference information. Covers newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings Updated daily.

Regional Business News

Provides full text of newswires worldwide, with information on business, political, economic and other diverse, international news events. Contains the most recent 30 days of information from each of these wire sources.

B. Multidisciplinary Databases

These databases cover a broad range of topics for finding articles, reports, reviews, and other documents.

Academic Search Complete

Contains peer-reviewed journal coverage from more than 3,400 scholarly publications. Covers many academic areas of study, including social sciences, humanities, education, computer sciences, engineering, language and linguistics, arts & literature, medical sciences, and ethnic studies. Updated daily.

ArticleFirst

Citations only. Presents an index to articles from over 12,000 journals. Journal subjects include business, humanities, medicine, popular culture, sciences, social sciences, and technology. Updated daily.

Electronic Journal Center
Presents over 4300 research journals, covering numerous subject areas, including business, economics, and finance.

Newspaper Source

Offers access to 245 regional U.S. newspapers, and international newspapers, newswires, and newspaper columns.

Finding Periodicals in this Library

Listed below are some business and marketing periodicals available in the ODU Library.

* Some issues available full-text online via the database Electronic Journal Center.

How Do You Find Out if a Periodical Exists in this Library?

· Use the ODU Library Catalog to search for the title of the journal or newspaper you’re trying to locate in print in the ODU Library. Choose a TITLE search and type in the title of the journal/newspaper you desire.

· The library's journals and magazines are located:

(1) In print in the Periodicals section on the top floor, arranged alphabetically by title
(2) Back issues in print (usually prior to 1960) in the Back Issues Room on the bottom floor
(3) In microfilm in cabinets behind the Periodicals section

A microfilm reader/printer (with free printing!) is also available on the top floor.
For more information, see the ODU Library Microfilm/Reader page at:

http://www.ohiodominican.edu/library/tour/microfilm/default.asp.

· If you are looking for a specific article in a periodical, be sure to match issue number and YEAR/MONTH of the article to the information listed in our library catalog to make sure we have the specific issue of the journal/magazine you need.

How Do You Find Out if the Library Has Online Subscription Access to a Periodical?

· Use the Electronic Journal Finder to search for the title of the journal or newspaper you desire. From the library’s Articles in Databases web page, click on Electronic Journal Finder.

If the periodical is available online, you will be directed to one of the library’s databases in order to access the periodical. Follow the steps as directed.

Periodicals and Serials at Other Academic and Public Libraries

The following periodicals are for library use only at one or more of the Central Ohio libraries noted. Library locations are listed after each title. Photocopies of articles can be made at any of the libraries.

2000 Report on Television by Nielsen Media Research. Location: Denison Library (2000).

Advertising Age: 100 Leading National Advertisers... Location: Downtown Columbus Metropolitan Library Business & Technology Reference (2000).

Arbitron Radio Market Survey Area Guide. Location: OSU Business Library (1982-1995).

Arbitron Ratings, Radio. Audience Estimates In The Standard Metropolitan Statistical

Area, ADI and TSA for: Columbus, OH. Location: OSU Business Library (1982-1988)

Choices II [computer file]. By Simmons Market Research Bureau. 1997 to present.

Location: OSU Business Library

Class/Brand YTD $. Published by Leading National Advertisers. Location: OSU Business Library (1983 only)

Company/Brand $ . Published by Leading National Advertisers. Location: OSU Business Library (1983 only)

Editor & Publisher Market Guide. Location: OSU Main Library (current issues only), OSU

Business Library (1970-), Downtown Columbus Metropolitan Library Business & Technology Reference (2003 and earlier issues) and Franklin University Reference (2000, 2001)

LNA Outdoor Advertising Expenditures. Location: OSU Business Library (1970 only).

Media Targeting 2000 : A National Study Of Consumers And Media. (1995) Published by Arbitron Company. Location: OSU Business Library

Radio Market Report. Audience Estimates In The Metropolitan Statistical Area, ADI And

TSA For: Columbus, OH. Published by Arbitron Company. Location: OSU Business Library (1989-1997)

Radio Metro And ADI Population Estimates. Published by Arbitron Company. Location: OSU Business Library (1989/1990-1993/1994)

Radio Metro And Television Market Population Estimates. Published by Arbitron

Company. Location: OSU Business Library (1994/1995)

Simmons… Study Of Media And Markets. Location: OSU Business Library (1980-1994)

Simmons… Study Of Media & Markets. Technical Guide. Location: OSU Business Library (1980, 1987-1994)

Standard Directory of Advertisers. Location: Latest issue available at Worthington Pubic Libraries Business Table and Northwest Library. Recent issues available at Columbus Metropolitan Library Dublin, Gahanna, Hilliard, Hilltop, Reynoldsburg, and Whetstone branches.

Standard Directory Of Advertisers. Tradename Index. Standard Industrial Classification

Index. By Standard Rate and Data Service. Location: OSU Business Library (1988-1991).

State and Metropolitan Area Data Book. Fifth edition available online at http://www.census.gov/prod/3/98pubs/smadb-97.pdf. Also available in print at: Downtown Columbus Metropolitan Library Bus & Tech Reference, the Franklinton and Hilliard branches, and Worthington Public Library (all 5th ed., 1997-1998); OSU EHS Library Reference (1986-1998); Columbus State Community College Library (1991, 1997-1998); and the State Library of Ohio.

Study Of Media & Markets. Magazine Audiences and Readers Per Copy. By Simmons Market

Research Bureau. Location: OSU Journalism Library

Study Of Media & Markets. Outdoor Advertising. By Simmons Market Research Bureau. 1993

Location: OSU Book Depository (1993 only)

Survey of World Advertising Expenditures. Location: OSU Business Library (1985 only) and Downtown Columbus Metropolitan Library Bus & Tech Reference (R 659.10681 S963)

Additional Periodical Choices

A number of publications by Standard Rate & Data Service and by Mediamark Research are available at the OSU Business Library. To find these publications, do an AUTHOR search on these publication names in the OHIOLINK catalog. After you receive your initial results, click on the LIMIT/SORT button, then find the field "WHERE Item is located," select Ohio State from pull-down menu and resubmit your search. From each record, click on the link identifying how many "…OhioLINK libraries have this item" to find a listing for OSU, then scroll down to find which OSU library has the item. (OSU has many department libraries.)

Finding Web Sites

A portal to Internet search engines and directories is available on the ODU Library’s Internet Search page.

In addition, listed below are web sites that may be of particular use to you in your information search.

Minimum recommended criteria for evaluating websites:

· Accuracy of the information

· Authority of the person or group responsible for the information

· When the information was created and last updated

For more information, view Evaluating Internet Sources & Search Tools on the Internet Search page.

Web Sites—A Selection

Advertising Information & Marketing

· Advertising Age—The Advertising Century http://adage.com/century

· Advertising World http://advertising.utexas.edu/world

· America’s Research Group http://www.americasresearchgroup.com

· Marketing (U.S. and International) Webliography, from LSU Libraries. http://www.lib.lsu.edu/bus/marketin.html

· Marketing Virtual Library http://www.knowthis.com

· MSU-CIBER: Center for International Business Education and Research http://ciber.msu.edu/default.asp

· Worldmarketing Directory Page http://www.worldmarketing.com

Brand/Product Information

· All About Branding http://www.allaboutbranding.com

· ConsumerSearch http://www.consumersearch.com/www/index.html

· Epinions.com. http://www.epinions.com

· MegaBrands Index http://www.adage.com/page.cms?pageId=598 register free

· The NPD Group: Essential Market Information http://www.npd.com

· U.S. Consumer Product Safety Commission. http://www.cpsc.gov/cpscpub/prerel/prerel.html

Demographics/Statistics/Surveys

· Abbott Wool's Market Segment Resources http://www.awool.com

· Census and Demographic Data http://www.mnsfld.edu/depts/lib/census.html

· CI Strategies & Tools: Internet Intelligence http://www.fuld.com/Tindex/I3.html

· Consumer Expenditure Survey, from the Bureau of Labor Statistics http://www.bls.gov/cex

· FreeDemographics.com http://freedemographics.com Register Free

· Nielsen Ratings http://www.nielsen-netratings.com

· State and County Quick Facts, from the Census Bureau http://quickfacts.census.gov/qfd/index.html

· Statistical Abstract of the United States http://www.census.gov/prod/www/statistical-abstract-1995_2000.html

· STAT-USA http://www.stat-usa.gov

· U.S. Census Bureau http://www.census.gov

Dictionaries

· yourDictinoary.com Specialty Dictionaries: Marketing http://www.yourdictionary.com/diction5.html#marketing

Periodicals

· Advertising Age http://www.adage.com

Professional Associations

· American Marketing Association (MarketingPower.com) http://www.marketingpower.com

· Association for Consumer Research http://www.acrwebsite.org

· Business Marketing Association http://www.marketing.org/

· Direct Marketing Association http://www.the-dma.org

· Marketing Research Association http://www.mra-net.org/

· U.S. Small Business Administration http://www.sbaonline.sba.gov

© Ohio Dominican University Library. Provided that appropriate credit is given, this guide may be quoted or reproduced for educational purposes without prior permission. However, no commercial use of any part of this guide is permitted without prior permission. This guide provides access to materials for which the copyright is held by owners other than Ohio Dominican University. Use of these materials and resources is restricted by applicable license agreement and copyright law.

Document last modified: 16 February 2008