Marketing Research Guide

marketing   Databases  Reference  Books   Journals & Magazines  Newspapers  Videos  Websites 

This guide will point you to many key resources in marketing, advertising, and consumer research. If you need help with your research, ask a librarian. 




Search library databases for journal, magazine, and newspaper articles, case studies, editorials, reports, reviews, and other documents. 

 To select the database(s) most suited to your needs, click on DatabaseInfoIcon for more information about each database. 

Most Frequently Used Databases in Marketing:

Are you looking for an article you can't find from the links above?

Additional databases are available. Visit Databases for Business. 

Or choose other databases from the Library's Databases page

Help Using the Databases

Reference Resources 

Books and Ebooks

Library Catalogs

Are you looking for an item you can't find through the links above?

Where to Browse in the Library

Print materials can be found in ODU Library's Reference Stacks and in the Main Stacks in the following ranges of the Dewey Decimal System

  • 174.96 (Marketing ethics)
  • 338 (Corporations)
  • 338.88 (International business)
  • 658.8 (Marketing)
  • 659.1 (Advertising)

Journals and Magazines

Leading Journals in Marketing available through ODU Library--Click on the publication link for full text or visit the publication's website provided in parentheses:

For Additional Journals:


For additional newspapers--local, state, national, and worldwide--visit ODU Library's Quick Reference: News.

Videos & Podcasts

Unique Video & Podcast Collections for Business

Web Sites

Visit the following sites for authoritative information on business portrayals, marketing and advertising, and consumer demographics.

Advertising Information & Marketing

Business and Market Research Portals

Brand/Product Information

Consumer Research

 For additional demographics and statistics site, visit ODU Library's Quick Reference: Demographics & Statistics.

Consumer Surveys and Polls

General Business & News Sites

For additional news search engines, visit ODU Library's Quick Reference: News Search Engines.


Internet Marketing Sites

Professional Associations & Professional Development


Market Research

 Search Engines and Additional Sites

Past last updated: 10 December 2015 |Reference Services 
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