Course Spotlight

Contemporary Issues in Reputation Management:
Public Relations Principles – PRS 201

Students learn the principles in the field of public relations in corporate, nonprofit and agency applications.

Integrated Marketing Communication – PRS/BUS 270

This is an overview of promotion as one key component of a marketing strategy. Students review different promotional elements, including public relations, personal selling, advertising and sales promotion.

Power-packed Writing for PR and Marketing Communications – PRS 329

Students study all types of public relations writing, including news releases, brochures, speeches, newsletters, annual reports, case studies, advertising copy, memos and crisis communication.

Internet Strategies: Social Media, e-Commerce and More – PRS 340

This is an in-depth look at the principles, practices and strategies used when incorporating the Internet into a public relations or marketing communications plan.

Case Studies and Campaign Strategies – PRS 421

Students examine historic cases in public relations and marketing communications while also working in teams to create a public relations or marketing communications campaign for a real or hypothetical client.

Further Information

For all course descriptions, please visit Course Descriptions.
For degree requirements, please visit Degree Requirements.