Students learn the principles in the field of public relations in corporate, nonprofit and agency applications.
This is an overview of promotion as one key component of a marketing strategy. Students review different promotional elements, including public relations, personal selling, advertising and sales promotion.
Students study all types of public relations writing, including news releases, brochures, speeches, newsletters, annual reports, case studies, advertising copy, memos and crisis communication.
This is an in-depth look at the principles, practices and strategies used when incorporating the Internet into a public relations or marketing communications plan.
Students examine historic cases in public relations and marketing communications while also working in teams to create a public relations or marketing communications campaign for a real or hypothetical client.
For all course descriptions, please visit Course Descriptions.For degree requirements, please visit Degree Requirements.