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Division of Business

Major: Business Administration w/ Marketing Emphasis

Major Requirements (catalog link)
Course Descriptions (catalog link)

Students majoring in Business Administration will select a 12-credit hour emphasis in either Marketing or Management. This credit hour requirement for the Marketing Emphasis may be satisfied by taking any combination of the following courses:

Marketing Emphasis Course Options

Number Course Title
Credits

BUS 221

International Marketing

4

BUS 270

Integrated Marketing and Communication

4

BUS 320

Marketing for Service Industries

4

BUS 311

Professional Selling

2

BUS 312

Sales Force Management and Leadership

2

4+1 MBA Program Option

Students with strong academic performance, may, instead of an Emphasis, apply for admission to the 4+1 MBA Program. Students accepted into the program will work toward completing both their undergraduate degree in Business Administration as well as an MBA in a total of five academic years.

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