Division of Business
Major: Business Administration w/ Marketing Emphasis
Major Requirements (catalog link)
Course Descriptions (catalog link)
Students majoring in Business Administration will select a 12-credit hour emphasis in either Marketing or Management. This credit hour requirement for the Marketing Emphasis may be satisfied by taking any combination of the following courses:
| Number |
Course Title |
Credits |
BUS 221 |
International Marketing |
4 |
BUS 270 |
Integrated Marketing and Communication |
4 |
BUS 320 |
Marketing for Service Industries |
4 |
BUS 311 |
Professional Selling |
2 |
BUS 312 |
Sales Force Management and Leadership |
2 |
Students with strong academic performance, may, instead of an Emphasis, apply for admission to the 4+1 MBA Program. Students accepted into the program will work toward completing both their undergraduate degree in Business Administration as well as an MBA in a total of five academic years.