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ODU's Sport Management program prepares students for careers with professional and amateur sports teams and clubs and in sports media and sports-related services. 

Students in ODU’s Sport Management program will develop a number of skills including:

  • Management, marketing and promotion of amateur and professional sports programs.
  • Personal and organizational sports communication, sports mass media and sports communication services.
  • Knowledge of the basic legal system, its terminology and principles as applied to professional and amateur sports.
  • Financing of sports and recreation facilities, events and organizations.

Graduates are prepared to acquire positions in various areas of the sport industry, such as:

  • Coaching
  • Marketing & sales
  • Broadcasting
  • Event & facility management
  • Ticketing & business operations

Job titles include:

  • Sports information or media director
  • Marketing director
  • Facility, event or sales manager
  • Account/sales representative
  • Writer/producer/broadcaster
  • Legislative assistant
  • Financial analyst

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