By choosing an emphasis, students earning a B.S. in Business Administration can further tailor their curriculum to meet their individual career interests and needs.
Select an emphasis** in either Marketing or Management and complete 9 credit hours in that emphasis. Note: Not every course will be offered every term.
Marketing Emphasis
| Courses |
Credits |
| BUS 221 International Marketing |
3 |
| BUS 251 Retailing |
3 |
| BUS 270 Integrated Marketing Communications |
3 |
| BUS 370 Professional Selling |
3 |
| BUS 371 Sales Force Management & Leadership |
3 |
| BUS 378 Marketing for Service Industries |
3 |
| PRS 340 Internet Strategies, Social Media, e-Commerce & More |
3 |
Management Emphasis
| Courses |
Credits |
| BUS 301 Conflict Resolution & Negotiation for Manager |
3 |
| BUS 305 Non-Profit Management |
3 |
| BUS 312 Employee Training & Development |
3 |
| BUS 315 Gender & the Workplace |
3 |
| BUS 361 Starting a New Business Venture |
3 |
| BUS 362 Building, Operating, and Passing on the Family Business |
3 |
| BUS 371 Sales Force Management & Leadership |
3 |
| BUS 373 Managing a Diverse Workforce |
3 |
| BUS 460 Contemporary Issues in Management |
3 |
| BUS 496 Advanced Readings & Topics in Management |
3 |
| ENV 279A CORE: Applied Sustainability |
3 |
** An emphasis not required for students admitted to the MBA 4 + 1 Program or students completing an approved University minor (not to include business administration).
Students are not permitted to complete both the minor in Management and the major in Business Administration with an emphasis in Management; they must choose one or the other.