Bachelor of Arts in Public Relations & Marketing Communications

Outcomes & Careers

The Public Relations & Marketing Communications major at Ohio Dominican University prepares students for careers in public relations, marketing, writing, media relations and more.

Students in ODU’s Public Relations & Marketing Communications program will develop a number of skills including:
  • Communicate effectively with their audiences, and prepare public relations and marketing communications messages  in the appropriate style.
  • Apply appropriate technology to the creation and dissemination of messages.
  • Plan, initiate and complete a specific Public Relations/Marketing Communications Campaign.  
  • Be aware of the ethics of the profession and the Code of Ethics of the Public Relations Society of America (PRSA).
  • Exercise moral reasoning when faced with ethical dilemmas. 

Graduates of ODU's Public Relations program can pursue a career in: 

  • Businesses
  • Hospitals
  • Government organizations
  • Nonprofit organizations
  • Trade and professional associations
  • Public relations agencies
  • Schools, colleges and universities

Job titles include but are not limited to:

  • Community relations representative
  • Editor
  • Marketing communications director
  • Media relations manager
  • Press secretary
  • Public affairs director
  • Sports information director
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