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Public Relations & Marketing Communications

The Public Relations major at Ohio Dominican University prepares students for careers and advanced study in public relations, public affairs, corporate communications, media relations, marketing communications, promotion, special events, social media strategy, web communications, internal communications and related fields. 

Degrees and programs offered:
  • Bachelor of Arts in Public Relations & Marketing Communications
  • Minor in Public Relations & Marketing Communications
Courses combine theory and practice, emphasizing the fundamental elements of public relations and integrated marketing communications and their interaction in a for-profit or non-profit organization’s communication strategies.

The curriculum is a writing-intensive and business-oriented with a foundation in the liberal arts. Students select an emphasis in either Public Relations or Marketing Communications.

Elective courses will increase students understanding of how public relations and marketing communications programs are built.
  • Sample 4-Year Plan for PR & Marketing Communications Majors
    The course plan below is a sample plan for your major; it does not and should not replace meeting with your Academic Advisor to map out the best course plan that suits your individual academic goals and placement upon initial registration.

    Classes listed may not necessarily be offered during a particular term. 

    Year 1
    Fall Semester Spring Semester
    ENG 110 ENG 111
    CORE 179 PRS 201
    ECN 207 BUS 220
    MTH 121 Natural Science
    HST PHL
    Year 2
    Fall Semester Spring Semester
    CORE 279 PRS 329
    PRS 205 Emphasis (1)
    BUS 240
    		 Foreign Language 111
    Foreign Language 110 THL
    Art/Music/Theatre
    		 Elective
    Year 3
    Fall Semester Spring Semester
    CORE 379 Emphasis (2)
    PRS 352
    		 THL
    DSN 112 LIT
    Elective Elective
    Elective
    		 Elective
    Year 4
    Fall Semester Spring Semester
    PRS  421 PRS 479
    Emphasis (3)
    		 Social/Behavioral Science
    PHL
    		 Elective
    Elective
    		 Elective
    Elective
    		 Elective

    Choose an emphasis and complete 9 credits:

    • Public Relations Emphasis
    • Marketing Communications Emphasis

    Faculty Advisors should help students pick Emphasis Electives and Minors based on career path. Other electives should be towards minor or graduate school prerequisites (meet with Advisor) and all students need 120 credits (15 credits per semester) to graduate in 4 years.

Course Requirements

  • B.A. in Public Relations & Marketing Communications
    Students must complete the degree requirements for the Bachelor of Arts in addition to the major requirements listed below. 
    CoursesCredits
    DSN 112 Foundations in Design3*
    PRS 201 Contemporary Issues in Reputation Management: Public Relations Principles3*
    PRS 205 News Writing3*
    PRS 329 Power-Packed Writing for Public Relations & Marketing Communications3*
    PRS 352 Research, Planning & Evaluation3*
    PRS 421 Case Studies / Campaign Strategies3*
    PRS 479 CORE: Experience & Analysis3*

    Required Correlatives

    CoursesCredits
    BUS 220 Principles of Marketing3*
    BUS 240 Management & Organizational Behavior3*
    ECN 207 Principles of Microeconomics3*

    Select one emphasis and complete nine credits in that emphasis:

    Public Relations Emphasis
    CoursesCredits
    COM 105 Public Speaking3*
    COM 260 Mass Media3*
    PRS 265 Business Writing & Presentations3*
    PRS 310 Practicum with The Tower3*
    PRS 340 Internet Strategies: Social Media, e-Commerce & More3*
    PRS 365 Philanthropy & Fundraising3*
    PRS 415 Workshop in Advanced Public Relations & Marketing Communications Techniques3*
    PRS 1/2/3/485 Special Topics3*
    PRS 2/3/486 Independent Study3*
    PRS 497 Internship in Public Relations3*

    Marketing Communications Emphasis
    CoursesCredits
    COM 105 Public Speaking3*
    COM 260 Mass Media3*
    PRS 265 Business Writing & Presentations3*
    PRS 270 Integrated Marketing Communications3*
    PRS 340 Internet Strategies: Social Media, e-Commerce & More3*
    PRS 415 Workshop in Advanced Public Relations & Marketing Comm. Tech.3*
    PRS 1/2/3/485 Special Topics3*
    PRS 2/3/486 Independent Study1-5*
    PRS 497 Internship in Marketing Communications1-5*
    Total Credits Required39

    * Used to calculate the Major GPA

  • Minor in Public Relations
    Courses Credits
    DSN 112 Foundations in Design 3
    BUS 220 Principles of Marketing 3
    PRS 201 Contemporary Issues in Reputation Management: Public Relations Principles 3
    PRS 270 Integrated Marketing Communication 3
    PRS 329 Power-packed Writing for Public Relations & Marketing Communications 3
    Total Credits Required 15