Degrees and programs offered:
- Bachelor of Arts in Public Relations & Marketing Communications
- Minor in Public Relations & Marketing Communications
Courses combine theory and practice, emphasizing the fundamental elements of public relations and integrated marketing communications and their interaction in a for-profit or non-profit organization’s communication strategies.
The curriculum is a writing-intensive and business-oriented with a foundation in the liberal arts. Students select an emphasis in either Public Relations or Marketing Communications.
Elective courses will increase students understanding of how public relations and marketing communications programs are built.
Download Program Guide
Includes a program overview, sample semester plan and program course requirements.